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Wednesday, January 8, 2020

How to Make Your Business Cards Stand Out

Currently, we are in the midst of designing new business cards and will be ordering soon. Here are the ones we have used for the past few years. I love the tent style which showcases are work and will be continuing with the same style for the next few years. 

It can be challenging to make your business card stand out in a sea of others, so in this article, we will show you how to make your card that's a cut above the rest.

If you work in the corporate world, you'll know how important abusiness cardis in creating relationships with new clients. It's a tool to introduce yourself, catch a person's interest, and ultimately open new opportunities. However, just like you, there are lots of other people with business cards, and most of them are also trying to make their card stand out.

So how do you prevent your card from getting lost in the mix and perhaps stand out from the others?

1. Use letterpress cards

Letterpress cardsare created using a unique technique of printing wherein text is directly impressed upon a surface. The result is a unique type of card that can instantly catch a person's attention because of its unique appearance and texture. Moreover, letterpress cards are usually printed on paper with higher weight classes, which can leave a better impression for yourself and your company.

2. Change the shape and size

Traditional business cards follow the standard 3.5 by 2-inch size. Although there's nothing wrong with following the standard industry size, it can increase the chances of your business card getting piled up with the others without a second look. What you want is your business card tonotfit in with the others, quite literally.

To achieve that, try choosing adifferent shape and sizefor your business card. Most printers offer sizes that are slightly bigger than the standard size, as well as various shapes such as perfect squares, rounded corners, or angled edges. If you want to be more daring, you can have a card shape custom-designed. For example, if you sell shoes, a card in the form of a footprint will be appropriate.

3. Add unique features

Business cards get thrown away or stored in a drawer forever because people don't want to hold onto them. With your business card, you want to achieve the opposite.

Invest in unique features for your business card that will make your clients perceive value, and thus influence them to keep your card. For example:

  • Make your card functional.Turn it into a mini ruler, a multi-purpose tool, or a bookmark.
  • Relate it to your business.If you run a brewing business, give out metal business cards that can be used as a bottle opener; if you are a furniture designer, create a business card that can fold into a chair, origami-style, and so on.
  • Offer a special reward.The goal of a business card is to create a relationship with your client. Thus, offering exclusive deals on the back of your cards, such as discounts and freebies, can be a great start.
There is no secret formula for creating a business card that can catch the attention of everyone you hand it out to. However, there are specific techniques to make them as unique as possible and successfully stand out from the rest.

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