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Sunday, December 15, 2019

How Video Advertising Can Lure Consumers into Your New Business

We believe in video marketing as a way to put our company and brand in the public eye. Click above to watch our promo video.

The most exhausting dilemma of start-up entrepreneurs is getting their first customers. Your new retail store or laundry service has zero feedback, making it difficult to convince consumers to avail of your services or buy your products. If you are opening a new shop, you might need to hire the bestproduction company services to make a marketing video for your business. Here's why a video advertisement can work wonders:

1. Video ads are more comfortable and quicker to digest

People are too busy to spend their precious minutes browsing through lengthy product descriptions or digging the value of services. They want everything brief and convenient. And even if they have the time, most people are lazy to read. Video marketing matches consumers' needs as it only requires seconds and can target even the laziest audience. Remember that one-fifth of your audience will click the "skip-video-in-5-seconds button, so make sure to feature the best content within the initial 5 seconds.

2. Videos encourage shares across social media

Social media users share more than a billion videos every day. This gives your brand increased viewing rates and amplified retention. However, viewers do not share all the videos. They only click the share button when the content has an emotional impact. While emotions do not equate to higher ROI, social shares will give your brand a wider reach. Advertisements that look like sales clutter annoy customers, and they skip these videos as quickly as possible. So even if your main goal is to encourage a sale, do not center your video around selling. Instead, feature the story of your brand, highlight the values, and entertain your viewers. Additionally, your thumbnails should be compelling enough to lure the viewers into discovering your content.

3. Video ads entertain and educate consumers

If you are marketing a new service or product, creating a video will inform people how it works. It's a great medium to give a lot of information in a short period. Animated videos can quickly explain a complicated concept that will be difficult to explain through text. Learning is multi-sensory, and a video incorporates visual and audio elements that make it a powerful educational tool. It will allow you to inform your target customers about your product and its value quickly while providing them with visual entertainment. Unlike printed advertising, a video has the power to tell a story and catches the consumers' short attention span.

4. Videos cater to your mobile audience

Everything that can only be done through the desktop computer before is now available on mobile devices. From accessing email, reading content, and watching videos, internet users can now do these things on the small screen of their phones or tablets. Cellular changes the way people engage with brands as more and more internet users prefer to watch videos on the go. Through video advertising, you are introducing your new business to around1.2 billion peoplewho use mobile devices to access the internet

With the presence of countless competitors and popular brands and the busy lifestyle of consumers, people might not notice your small start-up. Tell your story through a quick, compelling video that will not only announce the existence of your business but will make them fall in love with your brand.

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