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Sunday, November 24, 2019

Video Marketing 101: How to Increase Your Website Traffic


Owning a business for the past 20 years I have learned so much from advertising, marketing, networking and so much more. Things are different now and video marketing has been all the rage for a couple of years now for valid reasons. It has helped thousands of companies and brands get the word out there without putting in too much of an effort or shelling out too much money. If you have the right content, your video might even go viral!

Today, we will discuss how you can use video marketing to increase your website's traffic. Make sure to read and apply these pointers before working with a service production company.

Know What You Want

The first thing that you have to determine is your theme for the whole video. You have to be clear with what you want to convey to the people, or else they might be confused about the video and not get your message at all.

You might want to evaluate your brand and know what makes you different from other brands. You might also want to include your company's values and what problems you are trying to solve. The clearer the message, the more your customers can relate to you and your brand.

See What Your Competition Is Up To

You do not have to copy what your competition is doing, but you might want to know what they are up to so that you can catch up. Try visiting their social media pages and see their videos and posts. Are you missing out on some trends that can help you gain new customers?

See what your competitors are doing and not doing. You have to be a notch ahead of them so that you can convince and entice your customers to come to you instead of the competitors.

Come Up with a Plan

If you do not create a plan, then your video will most likely be all over the place. If you want a well-structured and concise video, then make sure to create a clear plan of what you want the video to look like.

Include a few specifics, such as trying to fit the content into the buyer's journey, how it will appeal to the audience, what gaps you would need to fill, and how the content will be used and delivered. You will also need to know where you want to post these videos.

Determine Your Market

You definitely need to know who your target market is before even creating a video. If you don't, then your video and message would likely be all over the place. Try creating a buyer persona so that the customers can totally relate to the video.

You should also know what type of platform/s your customers are using. Populate these platforms with your videos and advertise it to your target market so that they can easily watch your videos and follow you.

The video marketing craze is said to continue until 2020 and the years to follow. It is a fantastic marketing tool that every entrepreneur and business owner should get into, so go ahead and try creating original videos today to boost your website's traffic!

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