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Sunday, November 24, 2019
Video Marketing 101: How to Increase Your Website Traffic
Owning a business for the past 20 years I have learned so much from advertising, marketing, networking and so much more. Things are different now and video marketing has been all the rage for a couple of years
now for valid reasons. It has helped thousands of companies and brands get the
word out there without putting in too much of an effort or shelling out too
much money. If you have the right content, your video might even go viral!
Today, we will discuss how you can use video marketing to
increase your website's traffic. Make sure to read and apply these pointers
before working with a
service production company.
Know What You Want
The first thing that you have to determine is your theme for
the whole video. You have to be clear with what you want to convey to the
people, or else they might be confused about the video and not get your message
You might want to evaluate your brand and know what makes
you different from other brands. You might also want to include your company's
values and what problems you are trying to solve. The clearer the message, the
more your customers can relate to you and your brand.
See What Your Competition Is Up To
You do not have to copy what your competition is doing, but
you might want to know what they are up to so that you can catch up. Try
visiting their social media pages and see their videos and posts. Are you
missing out on some trends that can help you gain new customers?
See what your competitors are doing and not doing. You have
to be a notch ahead of them so that you can convince and entice your customers
to come to you instead of the competitors.
Come Up with a Plan
If you do not create a plan, then your video will most
likely be all over the place. If you want a well-structured and concise video,
then make sure to create a clear plan of what you want the video to look like.
Include a few specifics, such as trying to fit the content
into the buyer's journey, how it will appeal to the audience, what gaps you
would need to fill, and how the content will be used and delivered. You will
also need to know where you want to post these videos.
Determine Your Market
You definitely need to know who your target market is before
even creating a video. If you don't, then your video and message would likely
be all over the place. Try creating a buyer persona so that the customers can
totally relate to the video.
You should also know what type of platform/s your customers
are using. Populate these platforms with your videos and advertise it to your
target market so that they can easily watch your videos and follow you.
The video marketing craze is said to continue
until 2020 and the years to follow. It is a fantastic marketing tool that every
entrepreneur and business owner should get into, so go ahead and try creating
original videos today to boost your website's traffic!