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Thursday, November 14, 2019

Promotion Strategies That Cost Less

You're The Bride was started over twenty years ago and took a lot of effort to bring everything to fruition. Building it from scratch took time and patience but the next step was bringing in clients so there could be a business. Marketing, promotions and advertising are another piece of the puzzle to making any business a reality. 

You have managed to start your own business. You get past the startup concerns and legalities. The next thing to hurdle is to promote your small trade. You cannot go overboard with expensive marketing strategies yet. What will you do to get noticed?

Do Not Look Far

Your community can be a strong customer base. You may host or join a small event that will help promote your product. Examples of which are a marathon, a street party, or a food festival. Choose activities that are related to what you are selling. Make your products attractive. Usecustom stickersthat are smartly designed. You can use these stickers as tags on your products or as giveaways in exchange for business cards. It must be a mix of aesthetics and information. Make sure that the pertinent details are present. This way, when people want to buy your product again, they know where to find you.

Look for Partners in Promotion

A good businessman knows how to research and form connections. Look for some budding or seasoned entrepreneurs who are not your competitors. See if it is workable to have a partner anddo cross promotion. If you have a salon, look for hair products that you will exclusively use. In return, the manufacturer of these hair products can advertise your hair services.

You have to analyze well the advantages and disadvantages of such a partnership. Your connection with your chosen businesses will affect the reputation of your product. Thus, be sure to choose wisely. But when done right, cross-promotion is a win-win situation for everybody involved.

Strengthen Word-of-mouth

This can never be emphasized enough. Your customers are your greatest promotion tools. A satisfied customer will not hesitate to recommend your product to people they know. Thus, one of the cheapest ways to promote your business is to ensure that your customers are all satisfied. Take care of your current customers. If it is possible, get connected with them regularly. You can email them about product updates or for feedback. Make them feel that they are a priority.

Step up on Social Media Platforms

Social media promotion is starting to gather steam. This is for a good reason. Everybody is on social media nowadays. Your business has a greater chance of being noticed if it is on different social media platforms. Make sure that you have appealing visuals and rich content. These are yourmodern-day elevator pitches. Know which type of audience is more likely present on Facebook, Twitter, and Instagram. These famous platforms have different ways of presentation. Master the presentation on platforms where most of your target customers are.

Sell for Less (for the Time Being)

When you are introducing a new product, you have to test the waters first. One way of doing this is to lower the price first to gain customer attention. You may do this in different ways such as introductory prices, coupons, deals, and discounts. When a customer has tried your product and proven it effective, they will be willing to buy even at a higher price.

Some food companies even offer giveaways and a free taste to have a greater customer base. The first order of the day is to attract customers, not to gain a wide profit. Everything else will follow if you have loyal customers in place.

Product promotion is not as hard and as expensive as before. Many trends and innovations have taken place in the marketing area of business. An entrepreneur must only know how to use these strategies to their advantage.

Photo Credit: Pexels

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