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Friday, November 29, 2019

Dealing with Sales and Marketing as a Startup Company

Thinking back 20 years ago when I started my wedding planning company there was so much to think about including sales and marketing.

One of the most difficult things you would have to deal with when building a startup company is the sales and marketing side of it. This is especially true if you haven't handled a company or business before, which means that you would have to get as much help and support that you need when building this company up.

Below, we will discuss the things that you should remember when trying to build up your company's sales and marketing. From getting custom-printed workwearto listening to your customers, we got you covered.

Keep Your Customers in Mind

The first thing that you should always remember is to listen to your customers. The market might say one thing while your customers tell a different story. Always listen to your customers firsthand, as they know what they need and want, which will then make your sales go way up. Hand out surveys, put a suggestion box, and just listen to what your customers are trying to tell you. Don't just follow the trends blindly, as this might not be what your customers want and need.

Market it Before it's Out

Most businesses market their products when it is finished and perfectly ready to go out. However, this shouldn't be the case, as you should market your products even before you are done producing it. This way, you'll know what your customers want and need, giving you the chance to tweak the product and add stuff to it that you know your customers would like. Doing this will hype your customers up, getting them excited for the products and/or services. It's called preemptive awareness campaigning, and you should learn how to do it now!

Use Different Marketing Platforms

Your customers should see your products, services, and brand everywhere - literally. If they see you in the newspapers, on blog posts, on Facebook, Instagram, and Twitter, then chances are they will trust and remember your brand a lot better. Try to market your brand everywhere to see which one will perform the best. You can try having a few articles posted on some of the most well-known bloggers' sites and have your website rank on the first page of Google so your customers would know that you are the real deal.

Reward your Customers

Loyal customers should always be thanked with a reward. You have to let them know that you appreciate them, as this will make them become a lot more loyal to you. This will help them spread the word out, helping you gain a lot more customers in the future. You may try rewarding them in the form of points, discounts, or even freebies. Ask for their help when it comes to gaining more customers. You'll be hitting two birds with one stone here: Aside from gaining new customers, you'll also be able to gain your current customer's full trust and loyalty!

Dealing with a startup company can be both exciting and nerve-wracking. As long as you remember these tips and work with your marketing team, then you would not have to worry about your marketing and sales in the future.

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