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Friday, November 29, 2019
Dealing with Sales and Marketing as a Startup Company
Thinking back 20 years ago when I started my wedding planning company there was so much to think about including sales and marketing.
One of the most difficult things you would have to deal with
when building a startup company is the sales and marketing side of it. This is
especially true if you haven't handled a company or business before, which
means that you would have to get as much help and support that you need when
building this company up.
Below, we will discuss the things that you should remember
when trying to build up your company's sales and marketing. From getting custom-printed workwearto listening to your
customers, we got you covered.
Keep Your Customers in Mind
The first thing that you should always remember is to listen
to your customers. The market might say one thing while your customers tell a
different story. Always listen to your customers firsthand, as they know what
they need and want, which will then make your sales go way up. Hand out
surveys, put a suggestion box, and just listen to what your customers are
trying to tell you. Don't just follow the trends blindly, as this might not be
what your customers want and need.
Market it Before it's Out
Most businesses market their products when it is finished
and perfectly ready to go out. However, this shouldn't be the case, as you
should market your products even before you are done producing it. This way,
you'll know what your customers want and need, giving you the chance to tweak
the product and add stuff to it that you know your customers would like. Doing
this will hype your customers up, getting them excited for the products and/or
services. It's called preemptive awareness campaigning, and you should learn
how to do it now!
Use Different Marketing Platforms
Your customers should see your products, services, and brand
everywhere - literally. If they see you in the newspapers, on blog posts, on
Facebook, Instagram, and Twitter, then chances are they will trust and remember
your brand a lot better. Try to market your brand everywhere to see which one
will perform the best. You can try having a few articles posted on some of the
most well-known bloggers' sites and have your website rank
on the first page of Google so your customers would know that you
are the real deal.
Reward your Customers
Loyal customers should always be thanked with a reward. You
have to let them know that you appreciate them, as this will make them become a
lot more loyal to you. This will help them spread the word out, helping you
gain a lot more customers in the future. You may try rewarding them in the form
of points, discounts, or even freebies. Ask for their help when it comes to
gaining more customers. You'll be hitting two birds with one stone here: Aside
from gaining new customers, you'll also be able to gain your current customer's
full trust and loyalty!
Dealing with a startup company can be both exciting and
nerve-wracking. As long as you remember these tips and work with your marketing
team, then you would not have to worry about your marketing and sales in the future.